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An Engagement of Two Luxuries, Harrods meets OLED | Experience

The night view of Harrods Department Store with blue sky.
OLED x Harrods
An Engagement of Two Luxuries,
Harrods meets OLED
Jun 27, 2020

Harrods, the all-time favorite shopping destination of many, boasts a dazzling history of 170 years. Recently, the department store once again demonstrated its unwavering commitment to displaying the highest standards of luxury, by partnering with OLED.

Greeting

A picture of Chris Dee, director of Harrods.
Greeting
“This collaboration with LG Display has really been made possible by a long stranding relationship that we have with all the brands involved that use LG Display as their technology”
Chris Dee
Director of Technology, Food & Home at Harrods
A picture of Kwang Jin Kim, leader of OLED Space Project.
Greeting
“Working with Harrods, the ultimate destination for high-end living, marks a historical moment for us here at LG Display as it signals the start of a long-anticipated collaboration between luxury and next-generation technology”
KJ Kim
VP, Leader of OLED Space Project at LG Display
UK-based Worldwide Influencer
Lydia Elise Millen Visits OLED Zone
Lifestyle influencer Lydia Elise Millen, who enjoys a strong social media following across all her platforms, also dropped by the Harrods x OLED reception to be one of the firsts to look around the OLED Zone.
Visit Millen’s Youtube channel and listen to her very own thoughts on OLED TVs!
OLED, in the words of Tech Influencers
Tech influencers SuperSaf and ASBYT share their personal thoughts on the 4K OLED TV – what’s good about OLED, stays with OLED!
  • Tech influencers
  • Tech influencers
OLED is displayed at Harrods Department Store's shop window.
Two Leading Players

Making History

01. Reinventing the Window

Lauded for its iconic window displays, Harrods added a remarkable twist to one of its windows in celebration of its recent partnership with LG Display. The department store set up an interactive window installation featuring cutting-edge qualities of the OLED, which never once failed to catch the eyes of passersby.

Partners

  • LG Electronics
  • Panasonic
  • Philips
  • BANG & OLUFSEN
OLED is displayed at Harrods Department Store's shop window on the street.
People are talking in front of the OLED shop windows at Harrods Department Store.
People are lined up in front of the OLED shop windows at Harrods Department Store.

02. Fundraising for Every
Child in London
#HarrodsxNSPCC

LG Display's OLED charity window at Harrods featured a hand-shaped icon, which passersby could simply tap to donate to the NSPCC. Each heartfelt tap on the hand raised over £100,000 by the end of the campaign, which was then fully donated to the NSPCC for children in London.

Upon receiving the donation, the NSPCC used it to help victims of child abuse, as well as
to prevent further cases of violence against children.

An experience booth that can donate 10p by tapping on the display glass is installed on the OLED shop windows, and a man is putting his hand on it.
An experience booth that can donate 10p by tapping on the display glass is installed on the OLED shop windows
An experience booth that can donate 10p by tapping on the display glass is installed on the OLED shop windows

03. Transforming Window to Art

In line with Tech Month at Harrods, LG Display carried out a complete makeover of the large windows in the Hans Crescent store using its transparent OLED display technology. What marked a spectacular collaboration between the leading players of the luxury and technology sectors – even more surprisingly, second time round – also brought to the public a chance to experience Transparent OLED with their very eyes. LG Display continues to work its way through improving quality of life through cutting-edge technology.

Since an OLED pixel is self-illuminating, the resulting OLED product works fine without a backlight, which further makes OLED the most fitting technology for transparent displays. With this in mind, the fact that Transparent OLED is grabbing the attention of high-end interior designers and enthusiasts comes as no surprise.

A Transpaerent OLED is displayed on the shop window, and the picture of a peacock is shown through the Transparent OLED.
The collaboration logo of Harrods Department Store and OLED is engraved on the shop window of OLED.
A Transpaerent OLED is displayed on the shop window, and the picture of owls is shown through the Transparent OLED.
A Transpaerent OLED is displayed on the shop window, and the picture of a peacock is shown through the Transparent OLED.
The collaboration logo of Harrods Department Store and OLED is engraved on the shop window of OLED.
A Transpaerent OLED is displayed on the shop window, and the picture of owls is shown through the Transparent OLED.

04. Immerse yourself in OLED at the OLED Zone

The OLED Zone was set up on the fifth floor of Harrods, featuring a colorful array of high-end OLED TVs created by major players in the market. Even a brief stroll around the OLED Zone offered shoppers with an immersive experience with next-generation OLED technology.

Every product at the OLED Zone was accompanied by an OLED sign, which displayed information on the benefits of OLED technology.

View of OLED exhibition hall inside Harrods Department Store
A mark that certifies functionality of OLED is displayed with TVs.
View of OLED exhibition hall inside Harrods Department Store
OLED billboards are installed inside Harrods Department Store.

Watch the video to learn
more about Harrods X OLED!

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