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Digital Environments Meet Physical Space – Transforming Office Interiors with Transparent OLED

Jun 27, 2022
Open Innovation Forum 2022 – Las Vegas

What if our office felt as boundless as our imagination? The third year of the Open Innovation Forum(OIF) gave visitors a captivating look into the future of workplace and business design.

At the Westin in Las Vegas, attendees witnessed a stunning array of products centered around the Transparent OLED technology. This versatile innovation by LG Display enables a future where our displays are seamlessly interwoven into the very architecture of our physical space by removing the visual obstruction associated with typical displays.

  • The OIF 2022 logo is written on top of the black column and several Transparent OLED panels are placed inside the column. The OIF 2022 logo is written on top of the black column and several Transparent OLED panels are placed inside the column.
  • Seven Transparent OLED panels are placed on walls and shelves, showing a variety of clear images. Seven Transparent OLED panels are placed on walls and shelves, showing a variety of clear images.
  • OLED panels on the wall show artworks with a blue background and vivid colors, and the glass office walls are on the right. OLED panels on the wall show artworks with a blue background and vivid colors, and the glass office walls are on the right.
  • Transparent OLED panels are on walls and shelves to show a variety of screens and information, and the black chair and the panel are joined together. Transparent OLED panels are on walls and shelves to show a variety of screens and information, and the black chair and the panel are joined together.

Various offerings included Transparent OLEDs optimized for high-end offices, premium hospitality experiences, and additional sectors as well – including retail, transportation, and more. By imaginatively applying this technology across multiple industries, visitors saw powerful new ways to captivate the attention of their consumers in a way that evokes a powerful emotional response.

However, to integrate this astounding new capability into our existing spaces, world-class design is needed to augment the possibilities of futuristic technology. With this in mind, LG Display partnered with some of the best designers in the world.

“LG Display’s Transparent OLED integrated into the Maars Living Walls M923. Partition system provided a dynamic and flexible system that you can change with autonomy to support these types of environments.” – Michael Schneider, Gensler
An Endlessly Open Future

We don’t often think of office spaces as inspiring – but Transparent OLED has found a way to change all of that. By creating partitions which can seamlessly morph from an invisible panel into a display of whatever information is necessary, Transparent OLED gives businesses a remarkable canvas with endless potential.

To make the most of this incredible technology, LG Display collaborated with the brilliant minds of Gensler, Maars Living Walls, and EXA.

“Working with this medium gave us the flexibility and adaptability of space that has never been accomplished before. Thinking about Transparent OLED as an architectural material allowed us to integrate technology into space in a way that was much more natural and seamless.“ – Michael Schneider, Gensler
Gensler x Maars Living Walls present M923. digital (Modular Partition)

The Digital Experience Design team at Gensler partnered with Maars Living Walls to integrate Transparent OLED technology into the Maars M923. partition system, which was designed in collaboration with Gensler’s Product Development practice. The end result: a modular partition system that allows physical space to come to life with visual information that supports almost any task imaginable.

Lobby Welcome Experience
  • Transparent OLED panels are placed on the black shelf showing colorful colors and the background clearly without any sense of heterogeneity. Transparent OLED panels are placed on the black shelf showing colorful colors and the background clearly without any sense of heterogeneity.
    Photo courtesy of Jiwon Ham, Gensler
  • Three Transparent OLED panels are showing the blue screen clearly, and a man and a woman are standing in front of panels. Three Transparent OLED panels are showing the blue screen clearly, and a man and a woman are standing in front of panels.
  • A man is standing in front of OLED panels with information about time, schedule, and production, and two men are sitting in front of panels. A man is standing in front of OLED panels with information about time, schedule, and production, and two men are sitting in front of panels.
  • Three OLED panels are installed on the black wall, and various colors of light are seen clearly without any discomfort. Three OLED panels are installed on the black wall, and various colors of light are seen clearly without any discomfort.
    Photo courtesy of Jiwon Ham, Gensler

Gensler demonstrated the power of this technology by creating an unforgettable hospitality moment at the exhibit entrance. Utilizing augmented reality, viewers witnessed vivid petals animate outward from a physical vase on a counter, and float into a calendar display. It becomes quickly apparent that Transparent OLED is not just another display – but that it is a window into an entire new world of possibilities.

“I see Transparent OLED having endless possibilities. Seeing it applied to many different applications while we’re here [at OIF] really makes me believe we can integrate it within all our wall systems.” – Richard Camacho, Maars Living Walls
Flex Space
  • Four Transparent OLED panels are showing a scene where pink and white move like waves and a woman doing yoga with her hand raised over her head. Four Transparent OLED panels are showing a scene where pink and white move like waves and a woman doing yoga with her hand raised over her head.
  • Four Transparent OLED panels installed on the black wall show the background of the blue series, today's weather, schedule, and team information. Four Transparent OLED panels installed on the black wall show the background of the blue series, today's weather, schedule, and team information.
  • Four Transparent OLED panels are placed next to each other on a black wall, making the colorful screen clear and detailed. Four Transparent OLED panels are placed next to each other on a black wall, making the colorful screen clear and detailed.

Further into the exhibit, the flex space showcased an even greater range of possibilities for this new category of display. Utilizing Transparent OLED Technology, users can access information or peer through it, which allows the same space to become a conference room or a yoga retreat with the simple push of a button. This design allows occupants to seamlessly transition from a holographic conference call into an emotionally recharging meditation. Never before have rejuvenation and productivity been so closely aligned.

“Our environment can shift rapidly with the Transparent OLED. Having digital display technology embedded in your environment enables the end user to rapidly change that environment, to meet the needs of the people who are using that space. They can go from making it a place for a hybrid meeting to some place for meditation, relaxation, health, wellness, to a social event where you’re supporting community and culture within your environment.” – Michael Schneider, Gensler

If you want more information about Gensler x Maars Living Walls present M923. digital (Modular Partition), download the brochure.

E-Crystal (Double Glazed Partition) by EXA : A Wall & A Window

If you walked by the E_Crystal (Double-Glazed Partition) when it was powered down – you wouldn’t give it a second thought. That makes it all the more striking to see that it houses Transparent OLED inside which responds to touch. The visionary team at EXA designed a panel which creates a futuristic meeting room that’s well-suited to a wide range of uses.

It can instantly morph from a fully transparent divider into a holographic conference call or immersive presentation with touch screen functionality – a design which marries practicality to aesthetic elegance and allows user-customizable differentiation between adjacent spaces.

For conference rooms that have a wide range of uses, this panel is sure to become a must have. With no visible frame, it’s truly stunning to see this partition come to life and transform into a fully-featured touchscreen.

Depending on the desired ambience of the office, the clever design of the EXA Double Glazed partition can be an unobtrusive partition or a gateway into any corner of the digital universe. With the ever-changing set of needs faced by various teams, the revolutionary partition is sure to be a piece of technology that is as inspiring as it is effective.

“Transparent OLED has the advantage of being able to form a smart and more open meeting space. ··· We think that the most important thing was that we’ve upgraded our existing crystal products to the next level. We collaborated with the video equipment itself, which gave us the advantage of developing our product to the next level and providing more interesting content to consumers.” – Hwan Sung An, EXA ENC

  • Transparent OLED panel on the left shows data on the investment plan, and a man in a black shirt is looking at the OLED panel with his arms folded. Transparent OLED panel on the left shows data on the investment plan, and a man in a black shirt is looking at the OLED panel with his arms folded.
  • Transparent OLED panels on the window show the blue stars with clearly visible background, and a desk and chair are placed in front of the panels. Transparent OLED panels on the window show the blue stars with clearly visible background, and a desk and chair are placed in front of the panels.
  • Two Transparent OLED panels are on the glass wall, and there is a video call with a woman on the left panel with PPT screen on the right panel. Two Transparent OLED panels are on the glass wall, and there is a video call with a woman on the left panel with PPT screen on the right panel.
  • Two Transparent OLED panels are installed on the left side of the transparent glass wall, showing clear picture quality data on investment plans. Two Transparent OLED panels are installed on the left side of the transparent glass wall, showing clear picture quality data on investment plans.
  • Transparent OLED panels are on transparent glass walls with detailed architectural drawings. Transparent OLED panels are on transparent glass walls with detailed architectural drawings.
Exploring A Boundless Future, Together.
  • Transparent OLED installed in the subway gives a natural view of the outside scenery with artworks on the screen. Transparent OLED installed in the subway gives a natural view of the outside scenery with artworks on the screen.
  • Four Transparent OLED panels continue to look like one panel, and the left side of the panel clearly shows bicycle parts and information. Four Transparent OLED panels continue to look like one panel, and the left side of the panel clearly shows bicycle parts and information.
  • Transparent OLED panel shows that five different perfumes are placed in front of round wooden lighting. Transparent OLED panel shows that five different perfumes are placed in front of round wooden lighting.
  • Transparent OLED panel is installed on a light gray wall, showing various information such as user name, weather today, and elevator information. Transparent OLED panel is installed on a light gray wall, showing various information such as user name, weather today, and elevator information.
  • A number of Transparent OLED panels are installed on the black wall to clearly show the red flame. A number of Transparent OLED panels are installed on the black wall to clearly show the red flame.
  • On Transparent OLED panels, various sizes circles in blue are expressed as if they are embroidered in the night sky, and a man stands on the right. On Transparent OLED panels, various sizes circles in blue are expressed as if they are embroidered in the night sky, and a man stands on the right.
  • Two Transparent OLED panels on the white wall show colorful works of art, making it look as if panels are one canvas. Two Transparent OLED panels on the white wall show colorful works of art, making it look as if panels are one canvas.
  • Transparent OLED panel inside the glass showcase shows city scenes in blue, and blue dots on the front of the showcase seem like a sea of stars. Transparent OLED panel inside the glass showcase shows city scenes in blue, and blue dots on the front of the showcase seem like a sea of stars.
  • Transparent OLED panel is attached to the pedals, giving the feeling that a person is riding a bicycle on the promenade. Transparent OLED panel is attached to the pedals, giving the feeling that a person is riding a bicycle on the promenade.
  • There is an OLED panel in front of a gray chair with a cushion feeling, so it is possible to sit on a chair and enjoy OLED. There is an OLED panel in front of a gray chair with a cushion feeling, so it is possible to sit on a chair and enjoy OLED.

With LG Display’s Transparent OLED, a physical space that transcends boundaries became a possibility, and with the help of experts at Gensler, Maars Living Walls & EXA – it became reality. The transformative applications of these technologies are limited only by our imagination, and we look forward to seeing how our customers will implement these innovative new offerings.

If you would like to captivate the attention and imagination of your consumers, be sure to explore the full line of Transparent OLED.

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