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Everything about OLED’s Perpetual Innovation. The LG Display Magok Exhibition Hall.

Jan 13, 2023

As technological advances make displays as thin as paper and transparent as glass, our everyday lives are also changing in a more flexible and convenient direction. The Magok Exhibition Hall has reopened after completing its renewal to allow visitors to experience the most cutting-edge of LG Display’s technology as well as the future of displays.

From the largest OLED in the world, Transparent OLEDs installed into automatic doors, partitions, or show windows, to Gaming OLEDs that are optimized for specific gaming environments, these lifestyle-optimized displays are available for you to experience in one setting at the Magok Exhibition Hall located in the LG Display Magok Science Park.

EX Technology Zone: Ultra-large, Ultra High-Definition OLED for a Brand New Experience

Awaiting in the Welcome Zone of the LG Display Magok Exhibition Hall are six of the world’s largest 97” OLED panels, celebrating deep and abundant colors and details. The perfect black only possible with OLED, astounding size, and unprecedented image quality guarantees an immersive viewing experience.

Immediately following is the EX Technology Zone, the first zone of the exhibition. One step evolved from OLED, EX Technology realizes true “Natural Reality” by intricately expressing all the colors in nature without distortion or loss via deuterium and personalized algorithms. EX Technology presents amazing image quality and overwhelming immersion by achieving 30% enhanced screen brightness(luminance) compared to previous OLEDs as well as reinforcing stability.

A 65-inch OLED display with EX Technology shows a forest full of autumn leaves.
65" 4K OLED EX Technology
A 77-inch OLED display with EX Technology shows a zebra with a clear color contrasting black and white.
77" 8K OLED EX Technology
The world's largest 97-inch OLED display with EX Technology shows the city's night view screen, and a chair is placed in front of the display.
97" 4K OLED EX Technology

With bezels that are 30% thinner than before, the 65” 4K Display vividly portrays even the most fleeting of moments in great detail.

The 77” 8K Display has realized the highest possible resolution for an existing display through 8K UHD, which is 4 times higher than the existing 4K. Because 33 million self-lit pixels light up individually, viewers are immersed in life-like intricacy and detail at any angle as if they are seeing the images with their own eyesㅡwhether the subject is nature, animals, people, or landscapes.

The 97” 4K Display is the largest OLED currently in production, its strength being the sheer size of the massive screen but also presenting astounding immersion through perfect image quality. Despite its size, this display not only expresses the highest resolution, but due to the installation of the Cinematic Sound OLED technology, the front-firing audio system emits a three-dimensional and majestic 5.1 channel sound. The result is a true-to-life home cinema complete with a massive screen and vivid sound solution.

Transparent OLED Zone: The World’s Singular Innovation that Dissolves the Barrier between Spaces

Introduced via the Transparent Gate, Transparent OLED is the only technology in the world that makes 45% transparency possible, realistically overlaying the background with the product behind the display. Composed of individually self-lit pixels, the extremely slim and light Transparent OLED looks almost like glass to the naked eye due to its high transmittance level achieved by eliminating all factors that hinder transparency. Unlike previous displays that segregated the space and field of vision, the Transparent OLED offers an organic space continuity and opennessㅡbecoming a symbol of display innovation.

  • The gate consisting of several Transparent OLEDs is slightly open, and the phrase 'Welcome to the journey of innovation' is presented on the screen. The gate consisting of several Transparent OLEDs is slightly open, and the phrase 'Welcome to the journey of innovation' is presented on the screen.
    Transparent Gate
  • A woman is touching Transparent OLED touch partition screen to adjust the brightness of the light. A woman is touching Transparent OLED touch partition screen to adjust the brightness of the light.
    Transparent Touch Partition
  • There is a show window consisting of four Transparent OLEDs, and a bicycle is visible behind the transparent screen. There is a show window consisting of four Transparent OLEDs, and a bicycle is visible behind the transparent screen.
    Transparent Show Window
  • Whiskey products are displayed in a showcase consisting of two Transparent OLEDs. Whiskey products are displayed in a showcase consisting of two Transparent OLEDs.
    Transparent Double Layered Showcase
  • Monet's works and paintings are explained on the T-Shelf screen made of Transparent OLED. Monet's works and paintings are explained on the T-Shelf screen made of Transparent OLED.
    T-Shelf
  • A Transparent OLED is installed on the wall, showing weather information and a picture of a fish on the screen, and a woman is standing and looking at it. A Transparent OLED is installed on the wall, showing weather information and a picture of a fish on the screen, and a woman is standing and looking at it.
    Transparent Wall Skin

The Transparent Touch Partition is a partition installed with Transparent OLED, which maintains an openness of space during normal times, but can also be utilized as a display for video conferences or presentations when needed. Through its touch solution, the partition can substitute as an electronic whiteboard or kiosk, adding elegant design upon enhanced business efficiency in the office environment.

The Transparent Show Window, comprised of four Transparent OLEDs, maximizes advertising effect by overlaying content over an actual product. By transcending the barriers of time and space, the show window boasts versatile usage due to its distinctive presentation of a space through a variety of signage coordination.

The greatest strength of the Transparent Double Layered Showcase is that through the Transparent OLED at the front, viewers can see the actual product while obtaining relevant product information at the same time. By seamlessly blending cutting-edge technology with high-end products, the unique value of a product is conveyed to customers more vividly than before.

The T-Shelf is a product that is comprised of two 55” Transparent OLEDs, presenting an openness of space as well as an eye-catching décor in transparent mode. By partially pulling down the shades, users can enjoy watching sports, art, movies, and more.

Finally, the Transparent Wall Skin shows the unique texture of a wall while customizing various content on the wall for a varied ambiance. The Transparent Wall Skin can be widely installed in offices, lobbies, retail stores, and even be used to enhance home décor.

Gaming OLED Zone: Fast Response Time, the Evolution of Gaming OLEDs

A more professional display solution is presented in the Gaming OLED Zone. This Gaming OLED boasts the fastest response time of all existing displays, free of reverse ghosting because of its fast response time of 0.03ms, which is 100 times faster than LCDs. Because of its self-lit nature, the display expresses black perfectly as well as offering the best image quality through accurate HDR luminance. In addition, the blue light emission is reduced by more than 30% compared to other displays, so your eyes will be comfortable even after continued gaming sessions.

In particular, the 48” Adaptive Curvature Gaming OLED is the gaming OLED that gamers and the entire gaming industry are paying attention to. “Curvature”, which means the curved degree of a screen, is an important factor for immersionㅡalthough the optimal degree differs by each game. Generally, an 800R curved screen results in the highest level of immersion, but a flat screen is more engaging for soccer and other sports games. The Adaptive Curvature Gaming OLED allows for flexible curvature adjustment from flat to 800R, so no matter which game is being played, the optimal curvature offers the height of immersion.

A shooting game is visible on a 42-inch Gaming OLED display bent with optimal curvature, and chairs and keyboards for games are installed.
42" Adaptive Curvature Gaming OLED
A racing game is visible on a 48-inch Gaming OLED display bent with optimal curvature, and chairs for games can be seen around the monitor.
48" Adaptive Curvature Gaming OLED
OLED Display, a Technology that Transforms Lifestyles to be More Convenient and Flexible
  • Three displays are visible in the darkly lit Welcome Zone, and a man standing with his arms crossed, a woman with flowers, and a man with a frying pan. Three displays are visible in the darkly lit Welcome Zone, and a man standing with his arms crossed, a woman with flowers, and a man with a frying pan.
    Welcome Zone
  • Three OLED displays with EX Technology and Transparent OLED Gate are visible in the Welcome Zone of Magok Exhibition Hall. Three OLED displays with EX Technology and Transparent OLED Gate are visible in the Welcome Zone of Magok Exhibition Hall.
    EX Technology Zone
  • Transparent touch partitions, T-Shelf, and Transparent showcases are visible in the Transparent OLED zone of the Magok Exhibition Hall. Transparent touch partitions, T-Shelf, and Transparent showcases are visible in the Transparent OLED zone of the Magok Exhibition Hall.
    Transparent OLED Zone
  • 42 and 48-inch Gaming OLEDs bent with optimal curvature are installed in the Gaming OLED zone of the Magok Exhibition Hall. 42 and 48-inch Gaming OLEDs bent with optimal curvature are installed in the Gaming OLED zone of the Magok Exhibition Hall.
    Gaming OLED Zone

Along with EX Technology that showcases the evolution of technology, Transparent OLED introduces spatial revolution, and Gaming OLED realizes the fastest response time in existence. The LG Display Magok Exhibition Hall presents an opportunity to vividly experience the evolved technology of LG Display, as well as a chance to recognize that OLED’s evolution is not only about more convenient displays but is also about important values in our everyday lives that include functionality, aesthetics, and safety.

To realize the best possible user experience, LG Display has been spearheading evolution and innovation from the frontlines of display technology for more than ten years. Setting a better life and lifestyle for customers as the ultimate goal, LG Display has continuously achieved unmatched technological prowess and superior values. This resulted in displays that previously only existed in the imagination or movies becoming real-life applications for a more aesthetic and convenient lifestyle. LG Display will continue to strive tirelessly for continuous development in OLED technology so that our lifestyles and quality of life will continue to be enhanced.

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