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Transparent OLED Light Up the Guggenheim Museum for the Annual Young Collectors Council Party

Jun 14, 2022

The Guggenheim Museum is well known for celebrating artistic expression. In this spirit, the Guggenheim and LG announced a five-year, multifaceted collaboration to research, honor and promote artists who leverage technology as their medium at the Young Collectors Council(YCC) Party. The guests were also introduced to the Transparent OLED technology displays developed and perfected by LG Display.

  • On the wall of the Guggenheim Museum, there is a phrase written in the fluorescent yellow and green about the Young Collectors Council party held by LG and Guggenheim. On the wall of the Guggenheim Museum, there is a phrase written in the fluorescent yellow and green about the Young Collectors Council party held by LG and Guggenheim.
  • On the quoin of the dark Guggenheim Museum, there is a text about tht YCC party hosted by LG and Guggenheim in various colors. On the quoin of the dark Guggenheim Museum, there is a text about tht YCC party hosted by LG and Guggenheim in various colors.
  • The interior of the Guggenheim Museum, tinged with purple, is with fluorescent green of YCC party, and many people are inside of the museum. The interior of the Guggenheim Museum, tinged with purple, is with fluorescent green of YCC party, and many people are inside of the museum.

June 1st marked the historic announcement along with the return of the Guggenheim Young Collectors Council Party. The annual Young Collectors Council Party is one of the largest, most glamorous events of the year and raises important funds for acquisitions of artwork, hosted by a dynamic group of young professionals, ages 21 to 40, who support the museum’s landmark building, exhibitions, collection, and educational programs. LG Display dazzled the event guests in a festival of color and movement with a larger-than-life Transparent OLED screen, displaying vibrant colorful photo moments.

The night was packed with delightful surprises as guests enjoyed atmospheric club designs by artists Jacolby Satterwhite and Tourmaline, performances by Perfume Genius and Maya Margarita, delicious cocktails, riveting beats provided by DJ TT Britt, and exclusive access to select exhibitions.

  • Two LG display panels in the purple room have fluorescent words about the YCC party. Two LG display panels in the purple room have fluorescent words about the YCC party.
  • In purple party halls with LG display panels everywhere, people wear formal clothes talking each other. In purple party halls with LG display panels everywhere, people wear formal clothes talking each other.
  • Nine transparent OLED panels are installed, and each corner end and center panel shows the LG logo in different colors and background colors. Nine transparent OLED panels are installed, and each corner end and center panel shows the LG logo in different colors and background colors.

The LG Guggenheim Art and Technology Initiative was introduced and celebrated at the dynamic event, which was presented by LG Display. The exciting collaboration includes a distinctive LG Guggenheim Award recognizing one artist annually for their groundbreaking achievements in technology-based art. Guests, artists, and industry professionals alike thoroughly enjoyed the energetic and immersive evening, and the first YCC Party since the pandemic.

A woman wearing glasses and colorful dresses in a red-colored room is talking with a microphone and paper among many people.
Inside the Guggenheim Museum, a woman in a white dress stands in the middle of many people holding a microphone and paper.

Throughout the evening, a shining star was LG Display’s Transparent OLED. These screens of the future act as an amazingly vivid, organic-looking, and pristine canvas that allows guests to feel both the separation and integration of space when visualized. Transparent OLED Screens on display acted as a futuristic photo booths in the striking area, giving guests a multi-dimensional encounter that enhanced the experience. With the potential for Transparent OLED on any glass surface, party-goers got the first look at artistic displays directly woven into the human experience.

  • A woman in denim fashion poses behind nine transparent OLED panels with the phrase about the 2022 YCC party in fluorescent colors, and a man is filming it. A woman in denim fashion poses behind nine transparent OLED panels with the phrase about the 2022 YCC party in fluorescent colors, and a man is filming it.
  • It is a transparent OLED photo booth with nine transparent OLED panels shining in red series. It is a transparent OLED photo booth with nine transparent OLED panels shining in red series.
  • Three women are posing in a photo booth made of nine transparent OLED panels, and a man is taking a picture of them. Three women are posing in a photo booth made of nine transparent OLED panels, and a man is taking a picture of them.
  • A pair of men and women stand in a futuristic photo booth made using a clean and transparent OLED screen. A pair of men and women stand in a futuristic photo booth made using a clean and transparent OLED screen.
  • A pair of men and women stand in a futuristic photo booth made using a clean and transparent OLED screen. A pair of men and women stand in a futuristic photo booth made using a clean and transparent OLED screen.

This night was a true celebration of the technological advancements of Transparent OLED. Everything from the event stage, to the menus, to the partnership atmosphere perfectly interlaced present reality to an expansive and promising future using the transparent displays.

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