Bridging Art and Technology with Transparent OLED, PIXELBLOOM Exhibition at ARTECHOUSE

A Space Where Art and Technology Combine

Art and technology define and continue to reshape the world we live in. New genres of art that combine art and technologyㅡsuch as digital art, kinetic art, or NFTsㅡare being created and developed continuously. In line with this change, LG Display has been providing a medium to connect art with technology in collaboration with artists, art galleries, and museums. Whereas the previous OLED models were utilized to express the intended colors of the artist through its uniquely superior color expression and perfect black, Transparent OLED came into the limelight among pioneering artists as an alluring creative tool to present unprecedented immersion and depth while blurring the boundaries of the surrounding environment.

This time, the merging of art and technology takes place in ARTECHOUSE, a groundbreaking experiential space built for technology-driven artists who create immersive and interactive art exhibitions.

“Transparent OLED adds another dimension to the screen that we don’t really have access to with a traditional one.”
– Simon Alexander Adams, Interactive Multimedia Developer and Designer

Pioneering a Space for Experiential Art

ARTECHOUSE is redefining the way people experience art. By creating a supportive ecosystem for the future of art, ARTECHOUSE has been set apart as a trendsetter in the field of experiential artistic creation and presentation not only in the US but across the world.

“ARTECHOUSE has no walls, we are a constellation of spaces, people, platforms, ideas, products.”
– Tati, Co-Founder and Executive Director

Discover the ephemeral beauty of butterflies and nature, PIXELBLOOM

Since 2018, ARTECHOUSE DC has been marking the beginning of each Spring with its original immersive exhibition PIXELBLOOM which draws from both nature and human interaction. This year’s sixth cherry blossom exhibition, PIXELBLOOM: Timeless Butterflies, offers an exploration of various layers of a butterfly’s life cycle and its relationship to the environment through a series of interactive installations.

At the heart of PIXELBLOOM: Timeless Butterflies is a virtual microcosm of flourishing cherry blossoms with dynamic visuals created through an unmatched pixel density and highly immersive original soundscape.

Blooming Strings: LG Display’s Expression of Art and Technology

LG Display has partnered with ARTECHOUSE to help further its mission of empowering artists with the latest tools and technologies as well as inspiring creative innovation.

Utilized with layers of LG Display’s Transparent OLED, the installation Blooming Strings invites visitors to “play” the instrument as they move through the space, continuing the iteration of ARTECHOUSE Studio’s concept of interactive digital instruments. By approaching each screen, visitors can "strum" the flowers on the vineㅡmuch like a string instrument made from natureㅡand lead them to bloom. A tunnel of flower petals blows through the Z-axis of the screens, adding to the depth of the physical setup of the displays.

“That kind of way to create layers between Transparent OLEDs is already just compelling in and of itself. Going forward, there’s a lot of ideas for how we can kind of take this forward.”
– Riki Kim, Executive Creative Director

LG Display’s Transparent OLED has enabled ARTECHOUSE Studio to take the concept of playing and interacting with digital instruments in real life and elevate it to the next level. Not only can people trigger interactivity on and interact with each individual screen, but by placing the eight screens on a 3rd axis – the Z-axis – Transparent OLED has made it possible for ARTECHOUSE Studio to transform the concept from 2D to 3D.

The eight screens on this digital musical instrument and each screen plays a different note of a scale. Reminiscent of the eight notes on a western diatonic scale, the idea of a return to the beginning reflects the exhibitions’ celebration of the lifecycle of a butterfly.

"It's been really exciting ...as guests walk throughout the space, they trigger the interaction and suddenly transparent OLED screens bloom to life and they create this incredible quality, this incredible color."
– Rio Vander Stahl, Director of Digital Strategy

Transparent OLED: The Unlimited Canvas for Artists

Transparent OLED is playing a role in the field of experiential artistic creation and presentation by partnering with ARTECHOUSE Studio, as it redefines how art is experienced and creates a supportive ecosystem for art ahead of its time.

LG Display will continue to support artists, push the boundaries of what is possible, as well as provide spaces for art where artists’ ideas can be expressed in every way, shape, and form.