Skip to Contents

What are you looking for?


  • No Result

OLED Inside

  • No Result

Changes in User Experience
Brought upon by OLED Form

Dec 16, 2020

No more than 20 years ago, we were more than happy to play games by inserting graphic cards into chunky monitors with adequate resolution. However, as time progressed and technology has developed further, this pastime often exclusively enjoyed and nurtured by avid gamers faded into the past. Accompanied by the rapid advancement of computing power, the development of OLED displays have has transformed user experiences (UX) completely.

Our generation’s first encounter with OLED displays was at the invention of smartphones and TVs. Powered by the whirlwind of attention to video content during the mid-2010s, OLED displays have been able to rapidly position itself as a major player in the industry. As OLED displays have been able to become larger in size, it was natural for the public crave for realistic video contents that help people feel like they’re actually at the scene shown on TV. It’s not strange that OLED took that spot in the industry, as the flat and thin paneled OLED features 100% color fidelity along with natural colors as we would experience in real life.

This year, the display industry has welcomed a much-anticipated turning point with the diversification of OLED form factors. While the move from LCD (LED) to OLED enriched the way we consume contents, the various form factors are expected to transform our attitude towards everyday life. Here are some examples of the changes OLED displays can bring upon our ways of living with its new forms.

Changes in User Experience
Brought upon by OLED Form Factors

Transform Your Lifestyle with the New OLED Form Factors

Side view of an Asian man with suits and a blue necktie is looking 45 degrees down
Alan Jinkyu Jang Ph.D. in Human-Computer Interaction (HCI)

Dr. Alan Jinkyu Jang is a cognitive scientist; Ph.D. in HCI; professor at Yonsei University; startup investor; a futurist; and the president of Companoid Labs, which focuses on company build-up. Jang spends most of his time speaking at public events and writing, spreading the word on how the world will change with the arrival of future UX technologies.

1. Building UX for Social Connectedness

Redefining family-oriented spaces and enriching everyday life

Conventional displays have generally maintained a flat surface across all models in the past. This was when all electronics and gadgets, from smartphones to TVs were flat-panel displays and suffered the problem of space inefficiency, due to larger displays taking up more space. Needless to say, the industry had not yet even coined the term, “OLED form factor” then.

Home appliances and furniture are the two most significant components that define the different roles and functions of a space in homes. In the living room, is the TV; in the bedroom, is the bed; in the study, is the desk; and in the kitchen, are the sink and the dining table. The display, usually an element that takes up the most room and the largest, is often placed in the living room. Though many homes nowadays boast large-scale, wall-mounted TVs that occupy the entire wall, it is undeniable that these TVs have been regarded as the cause of reduced space efficiency.

Rollable OLED as a new form factor may be the solution to this problem. If space preoccupied by a display could be utilized on demand, existing wall space could be made of use more wisely. For instance, a living room equipped with a built-in bookshelf that can be exposed in line with the movement of the Rollable OLED. Then the residents would be able to utilize the wall, once obstructed by the large-scale TV as part of their temporary study. How space-efficient the living room becomes with some added storage space could not be more emphasized.

Ultimately, enhanced space efficiency leads to a user experience that heightens the sense of social connectedness. Living rooms normally occupy the most space in the house and serve the function of gathering and connecting family members. However, since the human cognitive system tends to be attracted to matters more archetypal and emblematic, the strong and unwavering presence of the TV limits our actions within the living room to simply “see”. Simply put, the TV seemingly installed on the walls of the living room comfortably, could be the main cause of limited activity between family members.

An illustration of four people sitting on a couch and watching TV on a blue deck. A plant is next to the couch.
An illustration of four people sitting on two couches and talking to each other. A rollable OLED is rolled up a bit and in music mode.

Once again, the Rollable OLED form factor could be the key to solving problems like these. Displays using the Rollable OLED form factor can be removed from sight as required, preventing family members from further perceiving the living room as a space for simply watching TV. With the TV absent, existing perceptions can be replaced with thoughts of the living room as a space for familial interaction, leading to a lifestyle rooted in a strong sense of solidarity within the family.

I would not hesitate, even for a moment, to ascertain that the Rollable OLED form factor can bring changes to user experiences by improving space efficiency. This would ultimately lead to a positive lifestyle, fostered by a heightened sense of social solidarity between family members.

2. UX for a Personalized Followed Interface Experience

Lifestyle by Utilizing Technology Much like a Companion

I can assure you that display is an integral part of the innovation that drove the digitalization of everyday life. The emergence of portable smaller-sized displays boosted by new-found mobility helped the mobile phone become a vital part of our daily lives. Supported by an easily accessible interface unrestricted to time and place and defined by its portability and practicality, the value of the mobile phone, skyrocketed alongside the development of smartphones.

An illustration of human being evolved from apes to a stadning homo sapiens touching a transparent OLED installed in a window.

Looking back at the decade-long history of the smartphone, one can recognize that its size has endured the most radical change. The smartphone, which started out with a full-screen display of 3 inches, gradually grew in size inch by inch, with the majority of smartphones now being 6-inch-long. The flood of information that became available to users, and the interface complexity that followed, contributed partially to the rising demand for large displays. However, as exclaimed by many users, it is indeed ironic that the mobility of the smartphone has decreased with its increase in dimensions.

These problems can be solved if the Transparent OLED form factor was to substitute the traditional glass windows. Since users normally browse for goal-oriented information—remind yourself of when you looked up today’s weather or clicked on the map application to find the best route to your destination—a public glass window, using the Transparent OLED Form Factor could work as an alternative. It would be able to provide the same information with more flexibility.

A gif image of transparent OLED displaying weather and city information. People sitting and standing are looking outside.

It should be noted in particular that wide-ranging applications of form factors allow users to establish a personalized UX, based on a Followed Interface experience. Keeping in mind that transparent windows are already being used for buildings, partitions, and dividers, to facilitate the smooth transition between indoor and outdoor spaces, it only sounds reasonable to consider the possibilities of projecting information on these surfaces via transparent display. Users would no longer have to look into their smartphones, but simply look around for the information they need. Furthermore, glass windows applied with Transparent OLED Form Factor can be synced with smartphones, displaying user-relevant information on larger surfaces in real-time. This function forms the basis of the Followed Interface, which provides users with the impression of having access to a personalized interface.

Transparent OLED installed in a train platform is displaying route map and weather information. People are looking at it.

Without a doubt, the diversification of OLED Form Factor will increase the number of displays readily available for use. Amongst OLED’s various forms, the Transparent OLED as a form factor is particularly applicable in a wide range of environments, as displays would appear as clear as glass windows. For example, a display incorporating the Transparent OLED form factor could be installed on the front window of the driver’s seat in the automobile, replacing the HUD in the form of a Center Information Display (CID). Supported by the computing power of the smartphone, the display-type window could easily provide navigation technology for the driver. Several automobile brands are already testing out Rear Seat Entertainment (RSE) displays, which substitute the roles of side mirrors of the car for backseat passengers. This application is expected to highlight one of the key strengths of OLED, which is visual clarity.

An illustration of headup display on the front window of a car showing navigation and caution information

Transparent OLED as a form factor can become the basis of an enriched UX, stimulated by increased exposure to context-aware displays installed in various environments. In time, these changes will allow users to experience the concept of having ‘One Computing Power, Multi-Use Followed Interface,’ and build a lifestyle closely accompanied by technology.

Visualizing the Future of UX with the Omnipresent OLED Form Factor

The lifestyles mentioned above—with one providing social solidarity, and the other supporting utilization of technology in the form of a Followed Interface—are two discrete concepts. While the former focuses on elevating a sense of social interaction between multiple individuals, the latter prioritizes the need for interaction on a more personal level.

In the end, we are due to experience all the distinct ways of living life, following the introduction to varied forms of OLED. The diversification of OLED form factors will not only bring upon a family-oriented lifestyle by diminishing the presence of display within the home and transforming the purpose of the specific spaces, but also motivate users to engage with larger interfaces set in diverse environments by existing in different shapes and forms.

The diversification of OLED Form Factor, opens up new possibilities to future lifestyles that are bound to satisfy user demands.

Latest Stories